Search Engine Optimisation
Search Engine optimisation is the foundations on which successful websites are built. However, a site could be perfectly optimised but still not receive the desired volume of traffic. This is because the quality of the website’s content is the determining factor in generating interest and attracting visitors. A website is created for searchers and not search engines.
The analogy is the difference between successful and unsuccessful TV programs - in the same way that viewers watch a TV program, people visit a website because of its interesting and compelling content. Therefore, the aim is not only to improve and perfect the SEO elements but to also help develop and improve content.
Eyelid Productions has many years of experience in the area of copywriting in a voice specific to the web - short, snappy and to the point. We also have expertise in creating new and compelling internet activities such as games and educational tutorials using flash and developing software items for download – i.e. the things that attract people to websites.
Your website’s design is merely the packaging of your content. And although a beautifully designed website enhances user experience it is not the most important part.
Websites fail because many web designers unconsciously advance the sexy designs to the detriment of the content. Websites with flash navigation, Javascript drop down combo boxes and incoherently thought out categories make it difficult for search engine to crawl your site.
Ranking well in Google
To rank well within Google a website needs to cover three main areas.
1. Good quality text content including the appropriate text regarding the specific product or subject in question.
2. A few good quality inbound links from other websites.
3. Follow the recommended guidelines for compliant website design (W3C).
Google produce a set of guidelines (Search for “Google Web Guidelines” on Google to find them) these also work well for all other search engines.
Analysis of your website
Both SEO and content development go hand in hand. Their improvement requires constant refinements, adjustments, and experiments to see what works.
1. We analyse your web pages both from a technical and content perspective.
2. We analyse your Competitors websites,
3. We analyse the relevant key word search terms used on the internet each day. The number of times selected key word/Phrases are used in the major search engines each day around the World. This will give an estimate of the potential traffic available on any given key word.
4. From the results of this analysis a clearly defined written document will be delivered reporting on:
• The effectiveness of competitor’s websites,
• The effectiveness of your web pages both from a technical and content perspective.
• This report concludes with technical SEO solutions, a proposed methodology and future web
Strategy for your website.