Promotional software is an investment because you have to pay for the production of a product which you will give away for free.
If your product type is one of a number produced by different companies why should a customer buy yours instead of one of your competitors?
For example – a number of companies make electric tooth brushes for children and the season leading up to Christmas sees an increase in sales volume. Therefore, it is a benefit to you company to optimize the chance of a potential buyer choosing your product on a supermarket shelf in preference to one of your competitor’s products.
It has been proven by our experience that a small CD ROM containing a computer game stuck to your product will tip the balance and give you the edge in the market place.
So the return on your investment is an increase in market share for your product. |